Internet Game Plan

The Internet Game Plan gives you clear goals and strategies for developing a web site and for using that site to market and sell your products and services.

Many people have spent a small fortune putting a site up, and then wondered if it was worth it.  No one seems to come to the site, but the monthly hosting bills keep coming in.

The fact is that some people have web sites that help their businesses and some have sites that are a financial drain.

The Internet Game Plan is designed to put you in the first category by creating realistic expectations and a simple plan for achieving your goals.  The plan looks at:

• Site Goals
  What can and should I expect my site to do for me?
• Site Traffic
  Who will come to my site and how will they get there?
• Traffic Goals
  What do I want site visitors to do, and how should they get there?
• Site Architecture
  What should I have on the home page and navigation, and what other content should be on my site?
• Site Style
  What should be the look and feel of my site, as well as the writing style, to accomplish what I want?
• Special Functions
  Should I offer special tools on my site such as surveys or calculators?
• Email Marketing
  What can and should you be doing by way of email.
• Budget
  How should I budget for my success – both to build and manage the site as well as to drive traffic?

Then we look at the layers of a successful internet business and how they can apply to you.  From this, we outline a game plan, an Internet Game Plan, for you to proceed with the development of a site and the carrying out of your strategy.

If you are willing to focus on your answers to the questions, the Internet Game Plan will save you thousands of dollars in time and development, and enable you to achieve realistic marketing and sales goals.

Who is the Internet Game Plan for:

The Internet Game Plan process:

• We send you the password for a questionnaire about your business and your internet goals.
• You fill out the questionnaire and fax/mail it to us.
• We have a 1- to 2-hour telephone conference.
• We develop a recommendations document .
• We have a 1- to 2-hour follow up conference.
• We revise your planning document.

To begin the Internet Game Plan process and
to get the password for the document,
call Steve White at (203) 847-6283.