Site Content Development

Effective Writing for the web is significantly different than writing for print, and the way you write and present your ideas and marketing messages is critical to your web site success.

Effective web site copy is generally composed and displayed differently than copy written for print.  Because web surfers don’t like to read as much as print surfers, we generally recommend short paragraphs, descriptive headers, bulleted lists, and items that break up the text. 

Assuming that you have already developed copy for your web site, we can provide advice on how to improve it. Alternatively, we work with a variety of copywriters who can develop the text for your site should you require it.  Please ask us if you are looking for industry-specific writers or for writers to specialize in web site optimization, and we will provide you with a referral.