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Web site Pricing

Web site pricing can vary quite widely based upon a number of factors such as:

  • Planning: How much time will we spend determining what goes on the site and where. Typically, the more you have thought through the various dimensions of your site, the lower your planning costs. (read more)
  • Design: Some clients are quite clear about where they want to go in design, others are starting at square one, and need to develop an image and a logo on which to base the site. Beyond that, some designs are quite complicated and take significantly more time to develop. (read more)
  • Content/Copy: Most companies we work with provide their own copy and images. If you do not have this capability in-house, you should consider the associated costs. (read more)
  • Coding: Clearly, a site that has more pages is going to be more expensive than a very simple site. In many cases, if individual pages do not require a lot of programming (for example: articles), the individual page cost can be reduced. Some interactive site functions are inexpensive to implement, such as a contact form. Others can add more substantially to the cost of your site, such as ecommerce capabilites or a content management system. (read more)
  • Internet Marketing: Internet marketing is a very important part of site development that can incur virtually unlimited costs. Consider how important this is to your business, and budget for it. (read more)
  • Additional Costs : All sites have ongoing costs such as hosting. Depending on the complexity of your site, you should consider the costs of maintaining it. (read more)

See below for a sense of the pricing range for sites and the cost of a typical site:

Sample Pricing

Low High Typical
Planning $ 0 $ 1,000 $ 500 4 hours
     
Design & Graphics      
Logo Design $ 300 $ 1,500 $ 500 Simple Design
Site Design $ 500 $ 2,500 $ 750 Simple Design
     
Design Implementation      
3rd Party Design $ 500 $ 1,000   n/a
Page Fee (per page) $ 20 $ 50 $ 375 15 pages
     
Tool Integration      
Mailer Form $ 75 $ 150 $ 75 contact form
Content Management System $ 200 $ 500 $ 250 self-managed
Member/Client System $ 500 $ 2,000   n/a
Shopping Cart/PayPal $ 100 $ 500 $ 100 3rd party cart
Form with Database Capture $ 500 $ 1,500   n/a
     
Typical Web Site Total     $ 2,550
       
Typical Annual Fees      
Site Hosting     $ 240
Content Management System     $ 150
3rd Party Shopping Cart     $ 360
Merchant Account     $ 300