internet marketing:
Web Analytics

Web analytics is the study of web site performance metrics to understand whether business objectives are being met.

Without web analytics, we are operating with a blindfold on the web. We work with our clients to implement and monitor key metrics to help you reach your goals. Typically, that process includes:

• Goal and target development
• Baseline or benchmark establishment
• Software implementation
• Key metric monitoring
• Metric evaluation
• Strategy adjustment

Depending on the client, we monitor and implemnt a variety of metrics with a range of tools, most commonly:

• Google Analytics
• Feed Burner
• Constant Contact & iContact
• WebPosition
• Google/Yahoo/MSN Webmaster Tools