2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!!Or, pull up your knickers and get to work. Here’s what you need to do, no matter what:
One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.