2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!!Or, pull up your knickers and get to work. Here’s what you need to do, no matter what:
It is impossible to know the exact search volume for a keyword in Google. The methodologies available to us (Google Adwords Keyword Planner, Traffic Estimator, and Google Trends) are all problematic in one way or another. But this doesn’t mean we are hopelessly lost regarding our predictions of search volume. One thing we can analyze is the relationship between keywords rather than their exact volume.
Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t.
With new features rolling out left and right, optimizing your Google My Business listing has never been a better idea — or more overwhelming. Kickstart your local SEO strategy by checking each of these essential optimizations off your list.
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he’s been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they’re doozies!