On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters.Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google.
Growth Communications is an internet marketing service that with businesses and organizations who want to use the internet to make more money.
Our goal is to help you get far beyond an attractive website to where your internet presence becomes one of — if not your most — effective marketing strategy for business success. We help you develop your internet presence to accomplish three critical pieces:
- Attract prospects and convert them into customers/members/clients.
- Offer a centralized hub for customer service and information.
- Automate processes to improve marketing efficiency and effectiveness.
What we bring to the table is expertise in internet marketing, technology, and design. And beyond that, we offer an intelligence as to how those elements fit into your overall business strategy and success.