n 2006, before iPhones and Androids, a Google document mentioned the search engine uses “over 200 signals” for ranking. There are probably thousands of ranking signals now and we can’t pretend to know what they are. What we do know is how much of an impact optimising for the most significant ranking factors has – and how easy it was to get that done in the real world.We work with almost 100 businesses internationally, tracking on average 15 competitors and 500 keywords per website. We took the 2015 Moz Ranking Factors study as a starting point (since we contributed to that anyway) and assessed what has become more or less important; what’s more important for the enterprise brands we work with; and what we can actually get done. If a change is easier for you to make – congratulations! You’ve got a competitive advantage.View the study in full and rank factors by their ease and importance using this interactive asset below:
Growth Communications is an internet marketing service that with businesses and organizations who want to use the internet to make more money.
Our goal is to help you get far beyond an attractive website to where your internet presence becomes one of — if not your most — effective marketing strategy for business success. We help you develop your internet presence to accomplish three critical pieces:
- Attract prospects and convert them into customers/members/clients.
- Offer a centralized hub for customer service and information.
- Automate processes to improve marketing efficiency and effectiveness.
What we bring to the table is expertise in internet marketing, technology, and design. And beyond that, we offer an intelligence as to how those elements fit into your overall business strategy and success.