When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.
Growth Communications is an internet marketing service that with businesses and organizations who want to use the internet to make more money.
Our goal is to help you get far beyond an attractive website to where your internet presence becomes one of — if not your most — effective marketing strategy for business success. We help you develop your internet presence to accomplish three critical pieces:
- Attract prospects and convert them into customers/members/clients.
- Offer a centralized hub for customer service and information.
- Automate processes to improve marketing efficiency and effectiveness.
What we bring to the table is expertise in internet marketing, technology, and design. And beyond that, we offer an intelligence as to how those elements fit into your overall business strategy and success.